If you ask many corporate executives today, what is their most valuable asset; many of them would say their employees… but what about their customers? What about those people who patronize the ...

If someone were to ask me how important is customer service in today’s digital day and age, I’d argue it’s more important than ever. And I’m not going on a limb when I say that—83% of consumers agree ...

According to a Qualtrics survey, 80% of customers lose faith in a company after a single bad experience that clashes with its promises. Yet, many businesses still treat a brand promise as mere ...