The VSCO photo editing app gave birth to the aptly named VSCO girl. She is a social media enthusiast who constantly uses the app to create a consistent social media aesthetic. The sentiment “pics or ...

Remember that time when using camera filter apps were all the rage? While Retrica was a favourite app for the filter-lined camera in the 2010s, one app seems to have created an aesthetic of its own.

VSCO girl is a Gen Z clothing, accessories and lifestyle trend. Experts say it's representative of a larger shift in teen culture to strong brand associations. Brands like Vans, Pura Vida, Fjallraven, ...