Multimodal argumentation and visual rhetoric encompass an emergent field that explores how diverse communicative modes—including images, diagrams and other visual representations—contribute to the ...

Ball, Cheryl E. “Designerly [does not equal] Readerly: Re-Assessing Multimodal and New Media Rubrics for Use in Writing Studies.” Convergence: The International Journal of Research into New Media ...

Rhetoric has been broadly defined as the art of persuasion. Unfortunately, in the last two centuries, rhetoric has suffered a rather bad reputation because it has been deliberately overused to mislead ...

It’s become something of a Twitter joke. A new gadget appears, or a dramatic development takes place on the world stage, and the cry goes up: But what does it mean for journalism? I’m guilty of it ...

Yes, it has pictures. Yes, it is in the format of what you might call a “comic book—“ or wait, a “graphic novel.” Many students read graphic novels in their Literature or Language Composition classes.

Laurie Gries, assistant professor of communication at the University of Colorado Boulder, has won two awards for her 2015 book Still Life with Rhetoric: A New Materialist Approach for Visual Rhetorics ...

Laurie Gries, assistant professor of communication at the University of Colorado Boulder, has won a 2016 Conference on College Composition and Communication Advancement of Knowledge Award for her book ...

Rhetoric Society Quarterly, the official journal of the Rhetoric Society of America, features original articles on all areas of rhetorical studies including theory, history, criticism, and pedagogy.

Advertising is an important means by which economic enterprises communicate with both their current and potential customers. A decades-old question is how effective it can be in terms of persuasion.