The New Oxford Dictionary of English defines visual merchandising as promoting the sale of goods by their presentation in retail outlets. Visual merchandisers design and set up windows and retail ...

When merchandising, business owners have the option of simply putting their products on shelves and hoping customers will make purchases. Or, savvy business owners can learn the key factors that ...

Why do some customers walk into one particular store instead of another? Yes, a 50-something woman might not be hankering after a floral dress from Miss Selfridge, but an eye-catching window can pull ...