Varsity Brands, Inc., the parent of BSN Sports and Varsity Spirit, is in talks to acquire Sports Endeavors, the operator of ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

The MarketWatch News Department was not involved in the creation of this content. The national championships featured the best cheer, dance, and band programs while celebrating school spirit and ...

The NSSC introduces a fully integrated championship environment where entire school spirit programs can travel and compete together. Serving as the new home for the UCA National High School ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

Jeff Webb, known as "The Father of Modern Cheerleading" for his role as the founder of Varsity Spirit, the Memphis-based company that transformed cheerleading into big business through branded apparel ...

The founder of Varsity Spirit, Jeff Webb, has died. He was 76 years old. Webb founded Varsity Spirit in 1974 and is considered by many to be the creator of modern cheerleading. "Jeff played a pivotal ...

Nicole Lauchaire serves as the executive vice president of marketing, communications, and media at Varsity Spirit. Nicole Lauchaire has worked her way up to the top levels of her profession over the ...

Alabama high school spirit programs capped a successful weekend at the national spirit competitions, earning championship-round placements across cheer, dance and band events. Twenty-two Alabama ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...