Unique Snacks, the Berks County-based manufacturer of pretzels and other products, recently unveiled a new brand identity ...

Finding the perfect tagline is quite a task. You want something that encapsulates who you are, what you’re about, and why people should choose you. You want it to be punchy and impactful and ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. Just because you have a tagline doesn't mean you have a brand idea.

Like the business slogan that’s undoubtedly running through your head — just from seeing the image above — good business slogans are short, catchy, and timeless. Not everyone can come up with catchy ...

TRACY — If you are trying to sell something, it helps to have a slogan. The city of Tracy, in an effort to market itself to businesses it is trying to attract, has hired a consultant at a cost of ...

In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start. A ...

A tagline or motto, more often called a slogan, is a short phrase used in advertising to identify your brand or product. Often conveying a key product benefit, the tagline in an ad should help ...