The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

How do today’s major global brands develop a digital presence and compete organically in local markets throughout the world? It’s called glocal. No, that’s not a typo – glocal is a sophisticated ...

There are more reasons now than ever to expand your business into new markets. General economic volatility has made clear the importance of diversifying your revenue streams, and growing internet ...

In today's interconnected world, going global is increasingly key for growth. But those CMOs who simply translate their website or marketing materials aren’t doing enough to engage new, overseas ...

This article emphasizes the importance of going beyond translation in localization and provides key insights to help businesses effectively tailor their products and services for local consumers.

Globalization, driven by new technologies and economic expansion, is underway with both positive and negative impacts. What role will the church play, and what are the implications for the ...

The selection process by Forbes China involved a comprehensive evaluation of companies based on their global market expansion, brand influence, innovation capabilities, and financial performance. This ...