The most important part of any ride-sharing app’s interface is the map. You use it to pinpoint your location, to see your planned trajectory, and to watch as your driver’s little car makes its way to ...

Fifteen million people take Uber rides every day, and they generate a lot of data. In fact, two years ago Uber began building its own mapping tool to process all of it. Called Kepler.gl, the software ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.