Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

The typographic layout of Arts et Métiers Graphiques can be considered as the most pervasive theme of the magazine. Like perpetual advertising, each issue was almost entirely hand-set with Deberny et ...

The evolution of typography -- From the origins of writing to Gutenberg's invention of movable type -- Typography from Gutenberg to the nineteenth century -- The nineteenth century and the Industrial ...

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious ...

German creative firm Deepblue Networks made elaborate animated letter-buildings for their latest promotional campaign. Elaborate typography + fantasy architecture + GIFs + clever logo design = German ...

Whether you are a content writer or a graphic designer, Typography plays a significant role in drawing the audience’s attention to a particular document, website, or advertisement. In other words, ...

Contrast helps to create focal points on a page and a hierarchy for what readers will see first. Here are several ways to create contrast in your design. Contrast of Size. The largest headline on a ...

“Recent Acquisitions: Digital Typography,” an installation highlighting five graphic works exploring post-modernist trends in typography, will be on view from Sept. 3 through fall 2010 at ...

Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones ...