How consumers define ‘clean label’ is expanding beyond ‘simple, easy-to-understand ingredients’ to include questions about the safety of some long-used ingredients and processing techniques as well as ...

Clean label’s meaning continues to evolve since its industry-facing inception in the mid-2000s when it focused on health and safety, to now include simple ingredients and processing methods and ...

The journey to cleaner ingredients is more than a consumer-driven trend; it's a seismic shift with profound economic and structural implications for the U.S. food system. As a former ski racer and ...

Health has always been a priority for consumers. Yet over the past year, we’ve seen health become an obsession. The health trend has arrived in full force to many areas of food and beverage, ...

" It sounds wholesome, right? Pure. Like something your grandmother might have used in her kitchen. The clean label movement has exploded in recent years, with half of industry professionals ...

Can plant-based meat be clean label? I won’t leave you waiting – the answer to this question is, of course, yes. With consumer backlash towards meat alternatives largely linked to a broader distrust ...