The formula just went through a major upgrade.

NEW YORK (AP) — It took eight years, 450 product sketches, 6,000 consumer tests and hundreds of millions of dollars for Procter & Gamble to create something that it hopes will be destroyed in the wash ...

Consumer Reports has no financial relationship with advertisers on this site. Dirty laundry is big business: Sales of detergents tallied about $7 billion last year. Detergents come and go, but Tide ...

If you’re one of those shoppers who thinks that all laundry detergents are the same, who buys whatever brand is on sale, who treats wash day like it’s a chore, stop reading now. What comes next might ...

Have you ever stood in the laundry products aisle, or been inundated by the results of an online search for laundry detergent, wondering why there are so many different types of detergent — and what ...

This product image provided by Procter & Gamble Co., shows Tide Pods, three-chamber liquid unit dose pods. (AP Photo/Procter & Gamble Co.) This product image provided by Procter & Gamble Co., shows ...

Approximately every 10 days, I remove items from the hamper in my bathroom, take them downstairs to the laundry room, and allow the washer to fill with water as I place Tide detergent and Clorox in ...

We've been hearing more and more reports the past year about shrinkflation, where you pay more but get less of a product. But after one viewer contacted us about a possible case of shrinkflation, we ...

(Reuters) - Procter & Gamble Co is launching a lower-priced "Tide Simply Clean" liquid detergent for U.S. shoppers, but it is "not very interesting" to current Tide users, Chief Executive A.G. Lafley ...

Sept 4 (Reuters) - Procter & Gamble Co is launching a lower-priced "Tide Simply Clean" liquid detergent for U.S. shoppers, but it is "not very interesting" to current Tide users, Chief Executive A.G.