The upfronts, the biggest national market for TV advertising, are still a central place for trading in billions of dollars ...

After a record-setting October that easily dwarfed all preceding months in the year, TV drug ad spending found a happy medium in November. Last month, drugmakers shelled out a combined $277.3 million ...

In his first TV ad in the Democratic primary for New Jersey’s 7th congressional district, businessman Brian Varela highlights ...

Top TV advertising platform Vibe.co knows that running a TV commercial can be a valuable way to attract business on a local or national scale, but it’s not easy. Given that the cost to run a ...

Pinterest acquired tvScientific in December. The performance ad platform is specifically designed for connected TV sets via streaming content, and Pinterest advertisers will now h ...

BELLEVUE, Wash.—Football continued to cement its reputation as a bulwark of TV advertising in Q3 2025 with new data from iSpot that showed both the NFL and college football, typically among the top ...

TV advertising has ruled the media roost for 75 years. Now, advances in targeting and product placement are re-writing the ...

Though spending on pharmaceutical TV ads picked up last month following a summer slump, the third quarter’s overall total still paled in comparison to the preceding periods this year. In Q3, the top ...

EDO, the TV outcomes company, today announced that it will provide advertising and media agencies with complimentary access ...

We thought we were over having to sit through ad breaks during TV shows once streaming arrived and overtook traditional cable and satellite. But then streamers started integrating ads within content, ...

Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...