Just when we thought we were out of the MoonSwatch craze, they pulled us back in. After a handful of teasers rolled out in early 2024, mostly on Instagram, Swatch has officially unveiled two editions ...

A collaboration in the high-end watch world that no one saw coming, has the industry and “watch-heads” in a frenzy. After teasing it via social media for a week and taking out full page newspaper ads, ...

Ask a watch guru about their favorite watch collabs, and the Swatch x Omega MoonSwatch phenomenon will certainly be in the mix. Now, the affordable link-up—which has successfully brought together two ...

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us. Swatch has launched the Mission to ...

"It's a down-to-Earth take on the watch that went to the moon." When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The first wristwatch worn on the ...

The story of arguably the most impactful competition in horological history has now passed into legend. In 1965, NASA put out the call for a watch that could withstand the rigors of space travel and ...

Swatch and OMEGA are gearing up for the upcoming “Cold Moon” with a new Mission to Earthphase MoonSwatch in Moonshine Gold. The “Cold Moon” edition distinguishes itself through a striking white ...