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In the early days of the internet, web designers were regarded as digital magicians, conjuring up products that amazed and delighted users. The truth, however, is that every part of this process is ...

Most of us have heard of Key Performance Indicators (KPI): they are measures of progress toward some goal that often reflect how well a business process is being performed. If you have not considered ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...

Editor’s Note: A version of this article was originally published in 2023 and has been updated for 2025 to reflect the latest developments in law firm marketing and digital analytics. In an ...

One of the biggest mistakes you can make as a startup founder is to not define your key performance indicators (KPI) from an early start. For most people business success is some vague notion of ...

Understanding how to measure a project's success allows you to make more informed decisions and establish strategic, measurable business goals. Most project management metrics fall into one of four ...

Struggling with employee engagement? It's not too late to transform your company; it all starts with your organizational culture. Prioritizing the right culture helps create a healthy organizational ...

If you ask 10 SEOs what their top SEO Key Performance Indicators (KPIs) are, you’ll likely receive 10 different answers. The reason is that KPIs are situational; they are specific to each type of ...

Here's a complaint commonly heard in the managed service provider industry: "My business is twice as big as it was five years ago, yet I am not taking home any more money now than I was then." Other ...