Strategy matters. Far too many businesses I have encountered rely too much on tactics, ungrounded by a comprehensive strategy, to try to accomplish their business goals with futility. What makes ...

As the old saying goes, failing to plan is planning to fail. Good leaders know that forethought and preparation are necessary to succeed in this sense. Yet, it's not unusual for founders, executives ...

Alignment between strategy and execution is the invisible multiplier behind every high-performing organization.

Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

Traditional, complex strategic planning doesn’t suit modern entrepreneurs. Instead, focus on a lean, agile and actionable strategy that you can start implementing in days, not quarters. Define where ...

Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...