Genius Sports is maintained at a buy rating with an $11.7 price target, implying 18% upside from current levels. GENI's Media technology segment is accelerating, growing 89% YoY in Q3, and is expected ...

Next month will be a "legendary" one for NBCUniversal, with the media company now officially sold out of advertising inventory for the 2026 Winter Olympics from Milan-Cortina. NBCU also says it will ...

Genius Sports (GENI) announced on Tuesday that it struck a new partnership with WPP Media (WPP) to sharpen how major brands invest in sports advertising by launching a data-driven tool called the WPP ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. For marketers adrift in a sea of media fragmentation, ...

Lawmakers in Ottawa are perhaps better positioned than ever to curb what some Canadians perceive as an explosion of sports ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands When you purchase through links ...