When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

The Japan Business Intelligence and Analytics Software market is anticipated to witness significant growth, with a projected CAGR of 9.57% during the forecast period of 2020-2027, reaching a value of ...

Physical Therapy Software Market is projected to reach US$ 3.4 Bn by 2035, driven by rising prevalence of musculoskeletal disorders, increasing adoption of telehealth and digital rehabilitation ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

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Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...