Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

Social media is one of the best ways small businesses can reach current and prospective customers. Research from Sprout Social found that during the first year of the pandemic, 43 percent of consumers ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their article on the role of social media analytics ...

In the past decade and more, social media has morphed at a dizzying pace. It has changed avatars, reinvented itself and defined a space for itself in society. Once termed a ‘fad’, social media today ...

Social media is no longer just a tool for building brand awareness. It is a channel by which prospects and customers engage with brands, educate themselves about trends and research purchasing ...

Marketing analytics services are provided through businesses that help other companies collect, analyze, and make sense of data about their marketing campaigns. These companies offer a wide range of ...

Salesforce.com is heating up its battle with Oracle, adding 20 social analytics tools to its Marketing Cloud ecosystem. Among the tools added are Klout, LeadSift, Lymbix and Rapleaf. Marketing Cloud ...