There’s no doubt that the internet has fundamentally changed the way consumers shop. In fact, Nasdaq research estimates that 95 percent of all products will be purchased via the internet by 2040. That ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Most business owners don’t need more content. They need better strategy. In 2025, the game has changed. Attention is more expensive, trust is harder to earn, and algorithms are smarter than most ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

In the digital age, the cornerstones of any successful marketing strategy are connection and engagement. Connection to a brand, and engagement with a product. One feeds into the other, and without ...

Having a good grasp of digital marketing terminology helps you communicate effectively with digital marketing partners, ask informed questions, and make better-informed decisions to maximize the ...

Digital marketing uses online platforms to promote products; key types include SEO and email marketing. Challenges for digital marketers include high competition and increasing privacy regulations.