Ever ordered a fabulous-looking outfit from a European brand, only to unwrap it and wonder if it was made for a child’s mannequin? We’ve all been there. A recent letter from one of our readers ...
How can retailers use technology to boost conversion and increase basket size? Sutherland Global Services helped one of its Fortune 500 clients increase conversions by 10% and basket size by 7% with ...
At NRF’s Big Show 2014, I presented some new data that changes the way we think about smartphones and online conversions. It’s well documented that Apple iOS devices account for the lion’s share of ...
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