The Single Customer View (SCV) is not a new concept. It’s long been perceived as marketing’s holy grail - the ultimate ...

A member of your IT team comes to you and says, “I think we need to build a system that collects detailed data to the level of the individual interaction, from all our digital channels, to feed our ...

This post was paid for by an advertiser. The Herald-Dispatch newsroom was not involved in its creation. In today’s competitive market, understanding your customer on a deeper level is more important ...

In the age of personalized marketing, having a single customer view (SCV) can be a game changer for your business. It allows you to consolidate data from multiple touchpoints, giving you a clearer and ...

As Chief Executive Officer for Celebrus Technologies, Simon is responsible for worldwide operations and all aspects of sales and business development in order to ensure that the company meets its ...