A simple but powerful thinking framework can help martech teams evaluate ideas more thoroughly, avoid groupthink and make ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Your marketing technology, or martech, platforms and infrastructure have a profound impact ...

AI costs don’t scale like licenses or infrastructure. Learn why inference and orchestration drive volatility — and how teams ...

Companies (and marketing professionals specifically) now use a whole host of technologies to carry out their day-to-day business, target clients and customers and maintain a 360-degree marketing and ...

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When I first began my career in sales, the phone book and landline were our most important tools. Now, we have dozens of solutions at our fingertips just to see who viewed an email. Over the years, ...

With the arrival of COVID-19 and a shift mostly to online marketing and business development activities, we pivoted our digital strategies and re-evaluated how we were doing our campaigns. We launched ...

“Martech sprawl” — or the proliferation of martech solutions within an organization’s ecosystem — can have long-lasting negative impacts. And just how bad is it? Well, Gartner’s 2022 Marketing ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

The modern marketer's success hinges on metrics. Marketing metrics are how we know whether campaigns are reaching the right people. They are how we quantify brand awareness and measure engagement. At ...

All B2B marketers know how important it is to get a good ROI from every penny they spend, so it’s vital for businesses to ensure they’ve got the best tools to hand. If your martech solution(s) aren’t ...

Three systems walk into a bar. The Simple System asks for a beer and immediately gets one. The Complex System asks for a commonwealth cocktail and the bartender spends 15 minutes mixing the drink’s 71 ...