Once upon a time, the idea of Shopify involving itself in advertising at all was unspeakable. The company was, and is, all about merchant services. As Shopify advances into ad tech and marketing data ...

Cleaning the programmatic supply chain is slow going. On Thursday, the Association of National Advertisers (ANA) released its latest programmatic transparency benchmark study, and the results are okay ...

Shopify's ecosystem is becoming oversaturated with apps. Developers say it's become harder to stand out, especially as merchants' app bills have grown. Many still say they're excited about the ...