Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

AI, including AI Overviews on Google Search, can hallucinate and often make up stuff or offer contradicting answers when ...

The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it ...

Search performance is shifting across industries as AI systems increasingly answer first and link later, changing how brands earn visibility and attribution. You now have to think beyond rankings and ...