Google holds 90% of global search market share and 85% of search ad spend. Advertising accounted for $74.2B of $102.3B total ...

AI search ads will impact traditional search businesses and present challenges for brands -- especially for those with heavy investments in traditional keyword-based search advertising. Ad spend for ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

June 4 (Reuters) - Spending on AI-powered search advertising is poised to surge to nearly $26 billion by 2029 from just over $1 billion this year in the U.S., driven by rapid adoption of the ...

Last week Google introduced a radical shake-up of search that presents users with AI-generated answers to their queries. Now the company says it will soon start including ads inside those AI Overviews ...

After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page.

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Editor’s Note: This story was originally published on June 10. It has been extensively updated for ADWEEK Magazine’s Aug. 5 issue. Google appeared to be caught flat-footed when OpenAI's ChatGPT burst ...

Pinterest has unveiled advertising capabilities, featuring "Top of Search" ads in beta and other tools designed to optimize the visual shopping funnel. "Traditional search engines and AI chatbots rely ...

Advertisers have been chasing Excellent ad strength scores since responsive search ads (RSAs) became the default format for Search campaigns. But here’s the problem: ad strength doesn’t measure PPC ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...