The scrunchie is everywhere. And although its acceptance in pop culture and fashion has ebbed and flowed since its invention in 1986, the scrunchie has refused to go away. It's been hailed by some as ...

A 2003 Sex And The City episode ridiculed the bulky hair tie as profoundly unfashionable. But now scrunchies are back, baby! How does a trend go... Scrunchies Are Cool Again. Hair's How They Staged A ...

correctionAn earlier version of this story stated that off-duty models in 2017 acted as a bellwether for the return of scrunchies. It was actually models on the runway. The story also misspelled the ...

The ubiquitous scrunchie has a special place in fashion history. Its creator, Rommy Hunt Revson, died at 78 on Sept. 7. The fictional fashion icon Carrie Bradshaw once made this declaration about a ...