Salesforce has tied sustainability goals to executive compensation and is measuring progress by its carbon intensity—a ratio of emissions to revenue. Traveling for Salesforce is changing fast.

For investment bank Putnam Lovell, the math spoke for itself when it came to customer relationship management. In December 1999, the company was considering buying and installing in-house either Onyx ...

In 2015, Salesforce researchers working out of a basement under a Palo Alto West Elm furniture store developed the prototype of what would become Einstein, Salesforce’s AI platform that powers ...

The latest BriefingsDirect discussion examines a case study that shows how account executives for a financial services firm are integrating their sales and fulfillment efforts across Salesforce.com ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Salesforce has helped Adidas incorporate dynamic content into its email marketing campaigns. Here is a case study on how the brand improved its personalization.

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 1 day ago By Tim Nudd - 2 days ago By Ad Age and Creativity Staff - 6 days 22 hours ago By Adrianne Pasquarelli - 1 week ...