Screening software as a service providers is a vital—and challenging—task for a company’s leaders. In many cases, they’re shopping for an “engine” that will power essential work—maintaining customer ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

AI democratization is reshaping SaaS. B2B leaders must move beyond rigid contracts to flexible, customizable, AI-native ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

Want to enable Single Sign-On (SSO) in a SaaS application that your organization uses? Be prepared to pay for this “privilege” as the fees will likely be more than you think. Not long ago, many ...