As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your ...

Asset tracking ROI, or return on investment, refers to the business process for determining the value offered by assets in relation to the costs of buying and maintaining them. Ideally, a business ...

Today’s Ask An SEO question comes from Chandler, who asks: “If you don’t have a direct buying trigger on a particular page, how do you track the ROI of that piece of content? Particularly if you are ...

When analytics leaders can point to documented cost savings, time reduction and revenue impact in real time, the debate over AI investment shifts from assumption to measurable value. As recent ...

Enterprise legal teams are among the most active adopters of AI in the legal sector, particularly when it comes to streamlining high-volume, time-intensive tasks. As adoption evolves, many are moving ...