Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Pop star Katy Perry has successfully appealed a Federal Court ruling over the use of an Australian designer’s trade mark registration for the words KATIE PERRY. The recent decision by the Full Court ...

Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; ...

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

In today’s hyper-connected digital marketplace, a brand’s reputation is among its most valuable – and most vulnerable – assets. As commerce increasingly shifts online, counterfeiters and intellectual ...

Brand Finance's latest Global 500 report sees NVIDIA overtaking Facebook, Walmart and Samsung in brand value, while Apple ...

In this traditionally slower part of the event season, it’s a perfectly natural response to audit your business strategies and workflow as you make plans for the busy year ahead. But how much focus ...

Paid visibility simply doesn’t cut it anymore. Audiences are now evaluating brands through AI-curated summaries and reputational signals, not just traditional search marketing and paid spend. And this ...

Protecting your brand isn't just about maintaining a positive image—it's about safeguarding your investment, your community, and your bottom line. In today’s competitive rental market, your property’s ...

With a core AI-driven platform, the new products—Competitive Insights, Voice of Brand, AI Reputation Manager, and Reputation®IQ—deliver deeper consumer understanding and more actionable insights.

NEW YORK, Oct. 29, 2025 (GLOBE NEWSWIRE) -- Bad actors use fraud and impersonation tactics to trick customers into handing over their money or sensitive data while posing as trusted brands.