Political ads are driving a 9.3% increase in TV, radio station ad revenue to $36.2 billion When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...

Tennessee retailer D.T. McCall & Sons told The Tennessee Star on Wednesday that Cumulus Media and Scripps Media, Inc. both refused to broadcast advertisements inspired by former President Donald Trump ...

Most radio ad schedules are underweight. New RAB data shows sellers are misjudging what real reach actually takes.

From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...

The newly-released “S&P Global Market Intelligence Radio & TV Annual Outlook” from Kagan finds some good news in this year’s ad-revenue outlook and some not-so-good news for the next five years, as ...

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...

A free Radio World ebook explores “Recipes for Visual Display.” This is an excerpt. Jeff Detweiler is senior director, broadcast business development for Xperi Inc. Radio World: How well do you think ...

I was on the Dave Ross show yesterday, debating Gary Randall and talking about a new radio spot that asks voters to reject Referendum 71. The ad begins with two women chatting about how the ...