A familiar fast-food icon is getting subtle updates, and the reaction from loyal fans shows how sensitive change can be.

"The best fast food burger I’ve had in a long time." ...

When the Whopper first launched it wasn't considered that cheap compared to rivals, but we look at the figures to see if it rose in line with inflation.

The Whopper is getting a makeover. On Thursday, Feb. 26, it was announced that Burger King’s beloved burger will change for the first time in nearly 10 years. The alterations are inspired by guests’ ...

Burger King is "elevating" its iconic Whopper. The burger chain announced on Feb. 26 that guest feedback inspired changes to its most popular menu item, and that the "higher-quality Whopper experience ...

Tom Curtis said he wanted Burger King to be a “consumer-led” brand when he gave out his phone number a week or so ago. Today the chain made an announcement proving just how serious he is about this ...