Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

We need to put in another order for some more t-shirts. Shall I just get the same as last time? Or we could get something different. Maybe even see what our customers think. Let's do some market ...

The phrase “What gets measured gets managed” has been attributed, in various forms, to Tom Peters, Peter Drucker, and even Lord Kelvin. While the phrase’s origin may be murky, the underlying idea has ...

To truly gauge training's effectiveness, a holistic approach is needed—one that marries the objectivity of numbers with the depth of personal insights. In the quest for effective training, evaluation ...

This qualitative question set may be used to assess a deeper rendering of the current organization culture using open-ended responses for each question, or may be used to further probe quantitative ...

Key points Neither a quantitative nor a qualitative methodology is the right way to approach every scientific question. Rather, the nature of the question determines which methodology is best suited ...