Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

My colleague Chris Gaj and I recently conducted a video dialogue on the topic of hybrid qual/quant methods in which we discussed why clients often want to blend the two, and the best approaches for ...

At last week’s inaugural Big Qual Summit, held virtually by MRS, speakers discussed the definition of ‘big qual’ and whether binary methodological divides between qualitative and quantitative research ...

Analyzing your financial reports should go beyond looking at bottom-line numbers if you want to get the truest picture of how your spending is affecting your profits. Just because an expense doesn't ...

Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.

Just a few months into my research career, I moderated focus groups for the very first time. On a cold night in Oldham, I found myself discussing clothes shopping with women over the age of 50. As a ...

There are some typical marketing mantras heard in conference rooms across the country: “Customers come first.” “Understand your core personas.” “Prioritize the voice of the customer.” So, most ...

“Quant research done well can create qualitative data and give you structured but deeply human insight and I don’t think the delineation is there in a way in which it once was.” From clients’ ...