While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable ...

You can't read minds, but you can predict what your customers will do next. Most businesses guess their way through sales and marketing, wondering why conversion rates stay flat. But you're smarter ...

Forbes contributors publish independent expert analyses and insights. I am a personal finance expert and writer. For some consumers, it’s becoming harder to downplay promotional deals on products and ...

People eat. Plain and simple. But how plain and simple is it really? As the variety of our food choices has exploded over the years, the behavior of shoppers has changed as well. Three meals a day?

Preliminary figures released by Visa’s Consulting and Analytics division indicate that retail activity remained resilient across both physical and digital channels. Analysts highlighted a shift in ...

B2B buyers are as concerned about transparency, brand purpose and customer experience when making a purchase as consumers, research by Marketo has found. According to the report Creating Epic Customer ...

NEW YORK & TORONTO--(BUSINESS WIRE)--New research from #paid, a creator marketing platform that connects brands with content creators, indicates that influencers have a greater impact than celebrities ...