Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

It's strange when you first think about it: The two hottest trends in online advertising in recent years –- programmatic and native -- seem almost like opposites. Programmatic advertising is about ...

While native advertising remains a relatively small percentage of overall digital media spending—it’s estimated to reach $3.4 billion this year, according to eMarketer—many advertisers are showing a ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

There’s no doubt mobile is an immense opportunity for digital advertising, particularly in this part of the world (APAC). Almost three quarters of us will have a mobile device by 2020; that’s 3.1 ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

Online marketplace eBay is to run an ad trading experiment next year which will see it cease all regular ad deals to focus solely on programmatically traded campaigns for one week. The e-commerce site ...