What Is a White Label Product? White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party. White labeling occurs when the ...

White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.

Private label products have transitioned from price-focused to standalone brands for retailers to cater shifting consumer preferences and trends. Alongside demographic and basket data, retailers are ...