A free sample is the first step toward changing a consumer's brand preference because it lets the consumer try and test a product without a purchase requirement. The packaging for that sample plays a ...

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

Product packaging is as important as the product itself because packaging is how customers identify the product. Equally, packaging is an integral aspect of a company's product-development strategy ...