A business portfolio is a company's set of investments, holdings, products, businesses and brands. A product portfolio is the product's mix of market segments. Marketing managers attempt to make a ...

Managing a portfolio of products is more than managing the sum of its parts. For most of us as product managers, as we gain experience and responsibility, we do start owning a portfolio of products.

Whether it’s Anna Schiano’s frisson-producing ASMR clips or Tyler Reyes’ fierce fitness photos, user-generated content (UGC) has become a cornerstone of authentic marketing. Brands are increasingly ...

Clorox is a leading consumer goods and household products manufacturer with a diverse portfolio of popular brands. The company holds a significant market share in various categories, including bleach, ...