Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

Tina Fegent and Jeff Cobb reveal why modern marketing cannot be effective without strategic procurement, and how the discipline has evolved from tactical buying to driving competitive advantage, ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...