Marketing

Rethinking the Focus Group

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...
Business Wire

Forsta Launches Forsta Discussions, a Self-Serve Video Focus Group Tool for Market Researchers and Customer Experience Professionals

CHICAGO--(BUSINESS WIRE)--Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced the release of Forsta Discussions, ...
Pew Research Center

How quantitative methods can supplement a qualitative approach when working with focus groups

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...
Entrepreneur

Revolutionize Your Market Research: How to Use Real-Time Feedback with This Focus Group Style

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...
Pew Research Center

Q&A: Why and how Pew Research Center conducted 66 focus groups with Asian Americans

Today, Pew Research Center is releasing results of 66 focus group discussions with Asian American adults. While the Center has been studying racial and ethnic identity for some time, this project ...