UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

Survey sampling and estimation methods form the cornerstone of modern statistical inference, underpinning research across the social, medical, and natural sciences. At their heart, these methods ...

Learn how to select the best research methodology for your PhD, including qualitative, quantitative, and mixed methods. Covers data collection, analysis, and ethical considerations. One of the most ...

WASHINGTON, DC — Being able to understand and trust surveys is critical to Americans becoming informed citizens, but mass media often report surveys without the requisite practical guidance on the ...