Mobile app developers and marketing professionals are currently facing a shared challenge: respecting consumers’ privacy while still effectively targeting and engaging their desired audiences. This ...

Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving regulations, delivering personalized campaigns requires a fresh approach. The old ...

During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a data privacy standpoint.” In late April, Google delayed ...

Vericast will help brands build customer loyalty and trust through consented data SAN ANTONIO, July 25, 2023 /PRNewswire/ -- Vericast continues to strengthen its privacy position to help brands ...

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In 2023, significant data privacy regulations and legislation unfolded at the federal, state, and international levels. The US Federal Trade Commission adopted a comprehensive approach to safeguarding ...

To address concerns over data transparency in decentralized systems, the Ethereum Foundation has announced a detailed plan to integrate full-spectrum privacy mechanisms into the ETH blockchain network ...

As a pharma marketer, Sandra Graham-Mason is always seeking to meaningfully communicate with patients in a data-compliant way. But Graham-Mason, who serves as senior director of oncology marketing at ...

SAN ANTONIO, TX, July 25, 2023 — Vericast continues to strengthen its privacy position to help brands ethically collect consumer-provided data and utilize it to build loyalty and long-lasting customer ...