The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing with ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...

What’s one data privacy shift or regulation that will most reshape digital advertising in 2026 – and who will be most ...

It may be only February, but already, Google has had an immensely busy 2024. From finally beginning its deprecation of third-party cookies on Chrome to incorporating its AI model Gemini into several ...

The recent introduction of the American Privacy Rights Act of 2024 (APRA) by Senate Commerce Committee Chair Senator Maria Cantwell (D-Wash.) and House Energy and ...

Abstract: As global privacy regulations such as GDPR, CCPA, and DMA continue to evolve, organizations face increasing challenges in balancing regulatory compliance, user trust, and operational ...

We need to understand what consumers mean when they talk about privacy. They’re on board with personalization — they just want us to be more mindful. Data privacy is on everyone’s lips as we reach the ...