The Portable People Meter (PPM) isn’t just for radio anymore. Arbitron today announced the “ARB-TV Suite of Video Measurement Solutions” which will use its PPM panels in radio markets to also track TV ...

The latest Coleman Insights study in its “Mapping the DNA of PPM” series finds that spoken word stations on average post higher audience shares under PPM measurement than with diaries. The average so ...

Arbitron's Portable People Meter will be at the center of a new cross-media measurement project for BBM Canada, which wants to provide single-source measurement for both TV and radio. BBM is a not-for ...

Jim Boyle, a veteran radio analyst with CL King, speculated Friday that a recent collaboration between a Clear Channel-owned property and Arbitron, which used the Portable People Meter (PPM), ...