With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. I spent the first 15 years of my career in the brand-building ...

A business's brand reputation can either make or break the business. It's a powerful concept that can influence customers, attract new clients, and increase revenue. Brand reputation is more than just ...