While the 18-karat gold Apple Watch Edition is a gorgeous wristwatch, its starting price of $10,000 in the United States is simply out of reach for many customers. But if you have a stainless steel ...

I know what you may be thinking: why would you spend any significant amount of money on a gold Apple Watch? Well, this isn’t an Apple Watch Edition, but it’s the closest thing available to my wallet.

"Everyone notices it, but the kicker was when it went through the washing machine and came out still ticking," one shopper ...

SAN FRANCISCO (CBS SF) -- Jewelers are undercutting Apple's pricey $10,000 gold model watch by gold-plating cheaper models. For as little as $399 (on top of the cost of the Apple Watch), WatchPlate ...