Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In 2023, a McKinsey study found that 71% of consumers expect personalized ...

As AI technology advances, its integration into marketing strategies becomes increasingly essential for brands aiming to stay competitive in a crowded market. By adopting AI-driven personalized ...

SAN MATEO, Calif.--(BUSINESS WIRE)--Folloze, the leader in applied hyper-personalization, today announced a series B funding round of $11M and the addition of Peter Isaacson, CMO of Demandbase and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital marketers estimate that the average American is exposed to between 4,000 and 10,000 ...

Personalization in marketing refers to strategically adapting campaigns and customer interactions based on individual preferences, behaviors, and data insights to enhance engagement and satisfaction.

AI's integration across sectors, especially marketing, is revolutionizing innovation, emphasizing efficiency and adaptability. Brands now leverage AI to foster deeper, personalized connections with ...

ChatGPT is transforming not only the workplace, but the world. Since its launch late last year, leaders in almost every sector of the workplace have been utilizing this tool and others to manage their ...

Personalized marketing has emerged as a cornerstone strategy for brands aiming to connect deeply with their audiences. Personalized marketing is no longer a luxury—it’s an expectation. By leveraging ...

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they ...

What if your e-commerce platform could anticipate your customers’ needs before they even realized them? Imagine an intelligent system that not only predicts which products a customer is likely to buy ...