Performance feedback is an important way for your employees to know how well they are doing in their role, especially in a growing company. While annual reviews help your employees see how they’ve ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...

Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to programmatic media buying across digital and traditional ...

Performance evaluations are one component of a workplace policy referred to as a performance management system. Performance management is the process that employers use for measuring how well ...

Claire Rozain is CEO of RZain Consulting. We talk a lot about AI-generating creatives. But the real opportunity? Teaching AI - and our teams - to understand what works, and why. AI for now is really ...

Patrina is a PPC & Paid Media specialist with 8 years of experience in digital marketing. In this time, she has gained extensive experience in proposing, researching, building and optimising paid ...

The Professional Development Center (PDC) is here to assist staff members with learning how to use the required annual performance evaluation forms, as well as the optional performance goal check-in ...