Ever notice how certain colors hit you harder than others? Like how a red sale sign reels you in faster than any persuasive ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

For centuries, scientists and philosophers have studied how color influences human emotion, which is reflected by its ...

The colors we perceive and the colors that impact our health are not the same. Without thinking, we tend to make decisions about the color of light and our surroundings based on what we perceive. But ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products ...